Gerber Baby Contest 2017 Officially Launched September 13, 2017

On September 13, 2017, Gerber quietly launched the annual baby contest "Gerber Photo Search 2017". They caught us all by surprised. This year there are some major changes, but the good parts are still there—like the grand prize of $50,000 cash.

cutest kid contest

Quick look at some of the big changes this year 2017 Gerber baby contest:

1. In the past there are 6 milestone winners. That is no longer the case. There will 12 "Incremental Prizes" for the 12 winners. And a Grand Prize Winner.

2. The 6 Incremental Submission periods are all start on different dates. Then follow by 6 Incremental Judging periods that also all on different dates. See chart below.

3. Entry will be either upload to Gerber website or Instagram with the hashtag #GerberPhotoSearch2017.

4. You might enter up to 10 entries.

5. There's no voting as last year you can vote for milestones. Gerber got their own experts to pick out the winners for the Incremental Prizes and Grand Prize.

Incremental Submission Period (#)

Start Date/Time

End Date/Time


September 13, 2017 at 12:00:00 AM ET

September 19, 2017 at 11:59:59 PM ET


September 13, 2017 at 12:00:00 AM ET

September 26, 2017 at 11:59:59 PM ET


September 13, 2017 at 12:00:00 AM ET

October 3, 2017 at 11:59:59 PM ET


September 13, 2017 at 12:00:00 AM ET

October 10, 2017 at 11:59:59 PM ET


September 13, 2017 at 12:00:00 AM ET

October 17, 2017 at 11:59:59 PM ET


September 13, 2017 at 12:00:00 AM ET

October 27, 2017 at 11:59:59 PM ET


Entries received during Incremental Submission Period (#)

Incremental Judging Start Date/Time

Incremental Judging End Date/Time


September 20, 2017 at 12:00:00 AM ET

September 26, 2017 at 11:59:59 PM ET


September 27, 2017 at 12:00:00 AM ET

October 3, 2017 at 11:59:59 PM ET


October 4, 2017 at 12:00:00 AM ET

October 10, 2017 at 11:59:59 PM ET


October 11, 2017 at 12:00:00 AM ET

October 17, 2017 at 11:59:59 PM ET


October 18, 2017 at 12:00:00 AM ET

October 24, 2017 at 11:59:59 PM ET


October 28, 2017 at 12:00:00 AM ET

November 2, 2017 at 11:59:59 PM ET

The Grand Prize Judging Period: Start October 28, 2017 and End November 30, 2017.

These are some of the major changes with the Gerber Baby Contest this year.

What's still the same?

A lot still the same but here's the major stuff that are still the same.

1. The Grand Prize is still at $50,000 cash with the opportunity to feature on Gerber brand ads.

2. Gerber still required that you're 18 or older, a legal guardians of the child(ren) in the photo and a legal resident of the 50 United States, District of Columbia, or Puerto Rico.

3. Age requirement is still the same. Only babies between 1 day to 48 months old are eligible to participate in this contest.

4. As for photo, it must not be taken more than 30 days old at the time of submission.

5. No purchase or sign up for anything to participate. It's a free baby photo contest.

cutest kid contest

Bottom line:

2017 got more prizes but the prizes are not as big.


There are a total of 12 winners plus 1 grand prize winner.

Grand prize still get $50,000 cash and opportunity to be on Gerber ads but no longer have that extra $1,500 clothing from Childrenswear.

The 12 Incremental Prize are smaller too. Milestone winners last year got $3,500 plus $750 clothing from Gerber Childrenswear.

6 Incremental winners for the "Giggles and Wiggles" theme are only going to receive $500 cash, a year of Purina products which turn out to be 60 coupons that which worth $10 each and finally a year of supply of Gerber products which also 60 coupons each worth $10.

As for the "Best Dressed Baby" theme Incremental, there will be 6 winners that going to receive $500 cash, $250 code to redeemed at, and finally a year of supply of Gerber products in form of 60 coupons that worth $10.00 each.

Still not a bad for a free baby photo contest that doesn't required much to enter. And don't forget it still is the biggest baby contest around.

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50 Comments on "Gerber Baby Contest 2017 Officially Launched September 13, 2017"

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I am very confused. I have read the new info about submission dates and judging dates but then it says more details soon. Where is the info about how to enter, rules etc. The contest has already started. What did I miss. Thank you

It says 1 day 48 months and also says 1 day - 12 months. Which is it?

I am a little confused with the 12 promotion entries and the grand prize. Is it only 1 photo to be uploaded for the promotional entries or can you upload up to 10 and it is only 1 photo for the grand prize. Also if I enter a photo now on the gerber baby website will that count for the grand prize as well or do i have to wait for a certain date?

I am having some trouble uploading my photos. I see that there is an option to upload from Facebook. I read in the previous instructions that the pictures that you upload for the contest are not aloud to be on social media so I am a little confused regarding that?

So I can enter 10 different pictures when it says up to 10 entries?... I'm confused

I am confused on themes part. Are there any other themes than “Giggles and Wiggles” and the “Best Dressed Baby” Incremental Prize theme. Under which theme babies wearing a diaper will come.
Thank you!

Hi, the official rules state that the photo entry cannot be previously published. Does this include the photo being posted on our facebook page?

Nevermind! I called the gerber customer service and it is fine to be on facebook, so long as it is not for a business.

Hello there, I see there are dates under the Incremental Submission Period are (4) Oct 11th-Occt 17th, (5) Oct 18th-Oct 24th and last (6) which the dates are part of the judging period. Are we allowed to enter our child for each Submission Period #'s 4 & 5 with 10 pictures each? Or are we just allowed one submission period for our photos? In these allowed dates are we to pick only one day to can send pics? Meaning the period Oct 11th-Oct 17th I can only upload 10 pics on ONE of those dates and not all days with… Read more »

How will you know if your pictures are going through when you submit them on here? Also, is it a 10 picture minimum for the whole submission period or per each incremental period? Do you contact the parent if their baby is a potential candidate?

Is there a site we can see our/all pictures entered for this contest?

Is there a way I can still enter this contest and how? It keeps taking me to the cute kid website where I have to pay to enter.

So where exacty do we go to enter pictures for the contest? So confused.

I accidentally submitted another photo but used a different email address from the first photo I submitted. Will that void all of my submissions? How can I change that?

Can I look back at pictures I submitted? And how do I know the pictures were accepted?

I'm really bummed. When submitting my 2nd & 3rd photos, I also forgot to use the same email address from my first photo entry. I see your reply to Anh who did the same thing, where you said that as long as you have access it's fine. But the official rules state: If it is discovered that..that you have attempted to enter multiple times using multiple identities or email addresses, all of your Entries will be declared null and void, and any Prize you might have been entitled to (if any) may be forfeited, in the Sponsor’s sole discretion. So… Read more »

Hi im confused did i miss the contest or can i still enter? I see that the last submission period is october 28-nov 2nd but do i sign up or can i just post a photo on instagram with the hashtag?

Hi im confused did i miss the contest? I see that the last submission period is october 28-november 2nd so do i have to sign up or can i just post a photo using the hashtag?

How are you notified when the winners are selected?

Im confused, did I miss the Gerber baby contest this year? I don't see where I can enter.

I entered my son into the Gerber photo search contest 2017, I see that judging ended November 30th. Does ANY ONE know when they will be announcing winners? Or did I miss it?

Hi I want to apply for the contest, when is the next contest going to take place?

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